Business perspective meets technical execution.

Alderstone was built for business owners who are tired of being sold technology without a clear reason for it. We combine relationship-driven business discovery with hands-on software and systems experience so the recommendation makes sense — and can actually be implemented.

Why Alderstone exists

Most businesses do not need more software. They need the right systems working together.

Owners are constantly pitched new platforms, AI tools, payment products, marketing services, and software subscriptions. The hard part is knowing what is actually worth changing.

We start with the business: how customers find you, how you get paid, how your team follows up, where work gets repeated, and where money or opportunities are slipping away. Then we recommend the simplest practical fix.

What that means for clients

We start with your workflow, not a product we are trying to sell.
We use off-the-shelf tools when they solve the problem well.
We can connect, configure, automate, and build when implementation gets technical.
We explain tradeoffs in business language, not software jargon.
We measure success in revenue, cost, time saved, and customer experience.

The people behind Alderstone

Two different backgrounds. One practical client experience.

Alderstone combines the ability to uncover the right business problem with the technical experience to carry the solution through implementation.

Technology & systems

Michael Reynolds

Software EngineeringFintech & PaymentsAutomationImplementation

Michael has spent more than a decade building and leading production software across modern web applications, digital products, and business systems. His experience includes work at companies such as eBay, GoFundMe, Disney, and Apex, where his background also includes fintech and payments-related systems.

At Alderstone, Michael focuses on turning operational pain points into practical solutions — evaluating software, designing workflows and automations, integrating systems, improving websites and digital experiences, and building custom software when an off-the-shelf option is not enough.

Operations, logistics & client strategy

Jon Peloso

OperationsLogisticsProject ManagementSales & Client Discovery

Jon brings ten years of experience at Tesla across technician, logistics coordinator, and project management roles. That background gives him a practical understanding of how people, processes, systems, and execution have to work together in high-expectation operating environments.

At Alderstone, Jon brings that operational perspective together with sales and relationship-building experience. He focuses on understanding how a client's business actually runs, surfacing bottlenecks and revenue opportunities, and helping prioritize solutions that are practical to implement and valuable to the business.

Why the combination matters

We do not stop at the recommendation.

Business first

We begin with the customer journey, staff workflow, economics, and owner priorities before deciding what technology belongs in the solution.

Technically grounded

Recommendations are shaped by what can realistically be integrated, automated, configured, or built — not by a sales deck.

Implementation included

When there is a worthwhile opportunity, Alderstone can stay involved through setup and implementation so the idea becomes a working system.

Our point of view

Technology should earn its place in the business.

A new tool is only useful if it creates a better outcome. That is why Alderstone is deliberately platform-agnostic: payments, AI, websites, automation, and custom software are options — not predetermined answers.

Our standard

If we cannot explain how a recommendation should help you make money, reduce cost, save time, or improve the customer experience, it probably should not be the priority.

Start with a conversation

Show us what is frustrating, expensive, or harder than it should be.

We will help determine where technology can create a meaningful improvement — and where it cannot.

Request a Free Audit Talk With Alderstone