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Payments
Reduce transaction costs and simplify how you get paid.
Explore paymentsBusiness technology consulting
Technology that makes your business easier to run — and easier to grow.
Alderstone helps small businesses find where revenue gets missed, costs creep up, and teams waste time — then fixes those gaps with practical systems, automation, and software.
Core services
Fix the friction. Keep what already works.
We start with what is slowing the business down. Sometimes the answer is a better workflow, sometimes it is an existing tool, and sometimes it is custom software. The result matters more than the stack.
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Websites & Online Ordering
Turn your website into a tool that generates actual business.
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AI & Automation
Automate repetitive work and customer interactions without adding complexity.
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Custom Software
Technology built around the way your business actually operates.
Explore custom softwareCommon problems
The little things can cost more than they look.
These are the kinds of issues we look for during an audit.
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Missed leads never hear backCalls, forms, and quote requests fall through the cracks.
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Customers do not come backNo rebooking, service reminders, or win-back follow-up.
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Your website does not convertTraffic arrives, but ordering, booking, or lead capture is weak.
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Staff repeat the same admin workManual reminders, copying data, routine replies, status updates.
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You may be overpaying to get paidProcessing and platform fees go unreviewed for years.
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Your tools do not talk to each otherInformation is spread across disconnected subscriptions and spreadsheets.
How Alderstone works
Audit → Identify → Recommend → Implement → Improve
UnderstandLearn your workflow, systems, bottlenecks, and goals.
AuditReview costs, customer journeys, admin work, and technology.
PrioritizeRank opportunities by impact, cost, difficulty, and payback.
ImplementDeploy the right tools, integrations, or custom software.
ImproveMeasure results and refine what is producing value.
Industry examples
Different businesses have different bottlenecks. We make the technology fit yours.
Restaurants
Direct ordering, processing costs, customer follow-up, reviews, catering leads.
Salons & Spas
Rebooking, reminders, no-show reduction, dormant client reactivation.
Home Services
Missed-call recovery, quote follow-up, scheduling, reviews, lead workflows.
Experience behind the advice
Business context on one side. Technical depth on the other.
Alderstone pairs relationship-driven client discovery with more than a decade of hands-on software and systems experience, so we can help identify the opportunity and carry the solution through implementation.
Michael Reynolds Technology & Systems
More than a decade building production software, digital products, integrations, automation, and business systems at companies including eBay, GoFundMe, Disney, and Apex. Michael brings deep software experience plus fintech and payments expertise to Alderstone's technical strategy and implementation.
Jon Peloso Operations, Logistics & Client Strategy
Ten years at Tesla across technician, logistics coordinator, and project management roles. Jon brings hands-on operational, systems, logistics, and sales expertise to discovery, client strategy, and opportunity identification.
Why Alderstone
Practical advice, backed by people who can actually build it.
You should not need to become a software expert to run a better business. We turn frustrating processes into practical systems — and stay involved through implementation so the fix works in the real world.
Off-the-shelf first
We do not build custom software when an existing tool solves the problem well.
Custom when needed
When your workflow is genuinely unique, we can build around it.
No AI theater
AI is useful when it improves a measurable process — not because it sounds impressive.
Outcome focused
Revenue, cost, time, and customer experience are the scorecard.
Start with the audit
Show us what is slowing the business down.
We will look at how the business works today, flag the highest-value opportunities, and give you a clear place to start.