Home services
& trades.

Residential electrical contractor

  1. Local search
  2. Service page
  3. Estimate request

Illustrative sample. Fictional business and findings, shown to illustrate a free audit.

Keep what’s working

Licensing, service area, and reviews praising punctuality are already visible.

The priorities

Three things to make easier.

In a real audit: Observed = checked evidence. Indicated = interpretation. Unknown = needs owner input.

01Start here

Repair the mobile form.

Observed

A required dropdown fails to open in the sample mobile test.

Why it matters · Indicated

Some customers may be unable to complete a request.

First action

Fix the field, then test the full estimate request on common phones.

02Then improve

Bring key services forward.

Observed

Panel upgrades and EV charger pages sit two clicks from a generic homepage.

Why it matters · Indicated

Visitors must hunt for the service they came to find.

First action

Link directly to those services from the homepage. Confirm business priorities with the owner.

03Then improve

Put relevant proof beside the offer.

Observed

The gallery mixes residential and commercial jobs without service labels.

Why it matters · Indicated

Customers may struggle to find examples of work like theirs.

First action

Group photos by service and show relevant projects on each service page.

Unknowns

What we’d ask the owner.

These answers would help confirm the next step.

  1. Which inquiries become profitable, booked jobs?
  2. How quickly are calls and form requests answered?
  3. Which system tracks an inquiry through estimate and booking?
Scope & limits of this sample

Public review

Website, Google Business Profile, service pages, and public reviews; mobile and desktop paths. The sample stops at the request handoff.

Needs confirmation

Job margins, form completion rates, and follow-up performance require owner records.

These are fictional scenarios, not measured client results. A confirmed fix can go straight to implementation. If one workflow needs deeper private diagnosis, the optional $995 Business Systems Blueprint is a separate next step.

Your business, next

Find your next
worthwhile fix.

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