Specialty food seller
Illustrative sample. Fictional business and findings, shown to illustrate a free audit.
Product pages already include ingredient and allergen information.
In a real audit: Observed = checked evidence. Indicated = interpretation. Unknown = needs owner input.
The cart shows only a subtotal; shipping appears at the second checkout step.
Shoppers cannot judge the total cost from their cart.
Show a shipping estimate, or explain how and when shipping is calculated.
Shelf-life guidance lives in the FAQ. Cold-shipping questions go unanswered on product pages.
Shoppers must leave the product page to look for purchase-critical answers.
Add confirmed storage, shelf-life, and shipping guidance to relevant products.
Gift boxes and individual items share categories without size or serving-count filters.
Differences between similar options are hard to scan on mobile.
Separate useful categories and show size or serving count alongside each product.
These answers would help confirm the next step.
Public category, product, cart, and checkout pages, plus shipping information and FAQs; mobile and desktop paths.
Checkout drop-off, inventory accuracy, and recovery messages require store data. Public observations do not establish lost sales.
These are fictional scenarios, not measured client results. A confirmed fix can go straight to implementation. If one workflow needs deeper private diagnosis, the optional $995 Business Systems Blueprint is a separate next step.
Use the recommendations yourself.
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